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    McDavid Restaurant, How McDonald’s Turned a Hockey Legend Into a Fast-Food Icon

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    McDonald’s Canada temporarily changed the name of two of its locations to “McDavid’s” in honor of Edmonton Oilers captain Connor McDavid, a move that has captured the attention of both hockey fans and fast-foodies. Following McDavid’s game-winning goal that guaranteed Canada’s victory over the United States in the 4 Nations Face-Off tournament, this gesture was made. ​

    Reflecting McDavid’s jersey number, the rebranded eateries in Edmonton, Alberta, and Newmarket, Ontario, where he was born, had new signage and special offers, such as a $0.97 small fries deal. ​

    McDavid Restaurant – Key Information

    CategoryDetails
    Restaurant NameMcDavid’s (Temporary McDonald’s Rebrand)
    HonoreeConnor McDavid, Captain of Edmonton Oilers
    Original NameMcDonald’s
    Locations Renamed1. Newmarket, Ontario 2. Edmonton, Alberta
    OccasionCanada’s 3–2 overtime victory vs. USA in 4 Nations Face-Off (2024)
    Highlight BurgerBig Mac-David – a Double Big Mac with four Canadian beef patties
    Promotional OfferFries for $0.97 (Feb 28–Mar 2) to honour McDavid’s jersey number
    Official CampaignMcDonald’s Canada “Showdown Menu” featuring McDavid and Auston Matthews
    Partnership Websitemcdonalds.com , Instagram

    The Showdown Menu: Combining Fandom and Flavors

    McDonald’s Canada debuted the “Showdown” menu, which included items modeled after hockey players, as part of the festivities. Featuring four 100% Canadian beef patties, special sauce, lettuce, cheese, pickles, and onions on a sesame seed bun, the “Big Mac-David,” a daring twist on the traditional Big Mac, was the standout item. ​

    The “Celly Sundae,” a dessert topped with popping candy to evoke the excitement of a goal celebration, and the “Smoky Quarter Papi,” which was inspired by Auston Matthews, were among the other offerings.

    A Group of People Brought Together by Pride and Passion

    The community responded enthusiastically to the special menu items and temporary rebranding. “Honoring our hometown hero Connor McDavid and our team’s incredible win is a testament to our shared spirit here in Newmarket,” said Peter Miller, franchise owner of the Newmarket location, who expressed pride in paying tribute to a hometown hero. ​

    Franchisee Chat Sangha in Edmonton reported the tremendous response, with families coming to snap pictures and enjoy the temporary specials.

    McDavid’s Celebration Details

    LocationAddressSpecial PromotionsDuration
    Newmarket, ON1100 Davis Drive$0.97 small friesFeb 28 – Mar 2, 2025
    Edmonton, AB10375-51st Avenue$0.97 small friesFeb 28 – Mar 2, 2025

    An unforgettable homage

    McDonald’s Canada’s homage to Connor McDavid is a prime example of how companies can engage with communities by leveraging common interests. In addition to honoring a hockey legend, McDonald’s made a lasting impression on both customers and hockey fans by commemorating a national sporting accomplishment.

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